How Interactive Floor Plans Sell Homes
Homebuyers want to know if a floor plan will work for their lifestyle, if their furniture will fit, or if they might need extra space to accommodate a growing family. Therein lies the power of Interactive Floor Plans (IFPs) – the ultimate digital tool for home builders to sell new homes. IFPs empower homebuyers to customize their dream home online with structural options like rooms, fireplaces, and porches. They may also incorporate a furniture planner, exterior elevations, and dynamic pricing. All of these features give families an accurate picture of their new home. Top-performing IFPs also allow buyers to save their customized plans, transmitting this information to the builder as well.
The Outhouse IFP Advantage
With our creation of IFPs more than 20 years ago, Outhouse is a pioneer in online sales tools for home builders. Today, our IFPs form the nucleus of our Contrado Virtual Interactive Platform which also includes Interactive Site Maps, Virtual Tours, Animations, and Visualizers. Robust features like a to-scale furniture planner, electrical component selector, and dynamic pricing for structural options entice homebuyers to customize and save their plan, When they do so, that information is transmitted to the builder via email or directly to your CRM through an API. Our builder clients also have access to Google Analytics for a detailed look at IFP traffic, visitor trends, top plans, and more.
ENGAGE BUYERS
Give homebuyers the power to add structural options, view exteriors, select electrical components, and arrange furniture with ease.
GENERATE LEADS
When buyers save a plan, leads are immediately delivered to your inbox, or directly to your CRM.
DELIVER ACCURACY
Outhouse IFPs feature a to-scale furniture planner, the ability to flip floorplans, and real-time pricing for options.
