The Home Builder Digital Marketing Podcast

Our very own VP of Business Development and Sales, Kevin Weitzel, joins Greg Bray, President of Blue Tangerine, a digital marketing agency, for a weekly digital marketing podcast focused on the home builder industry. Join these two as they interview other experts in the field and give you tips and tricks on how to improve your home building company for your clients and for the company itself.

June 14, 2023

This week on The Home Builder Digital Marketing Podcast, Brenda Keo of Utility Connect joins Greg and Kevin to discuss how home builders can elevate their customer experience by connecting home buyers to relocation services throughout their whole journey.

June 7, 2023

This week on The Home Builder Digital Marketing Podcast, Ben Marks and Leah Turner of Melinda Brody and Company join Greg and Kevin to discuss how new home builders improve the performance and success of their sales associates through mystery shopping evaluation.

May 31, 2023

This week on The Home Builder Digital Marketing Podcast, Kevin Hart of Aireal joins Greg and Kevin to discuss how immersive home builder technology can allow potential buyers to envision and experience their homes before they buy.

May 24, 2023

This week on The Home Builder Digital Marketing Podcast, Jeff Schneider of Velocity23 joins Greg and Kevin to discuss how the right content marketing structure can help home builders produce sustained lead generation and increase home sales.

May 17, 2023

This week on The Home Builder Digital Marketing Podcast, Mike Dildine and Jared Maybon of Build Better join Greg and Kevin to discuss how focusing on business development can help home builder business owners gain control of their businesses, enjoy being home builders again, and increase revenue.

May 10, 2023

This week on The Home Builder Digital Marketing Podcast, Richard Penny of homeAR joins Greg and Kevin to discuss the capabilities that augmented reality technology has to significantly enhance the home buyer customer experience.

May 3, 2023

This week on The Home Builder Digital Marketing Podcast, Chad Davies of Davies Imaging Group joins Greg and Kevin to discuss how home builders can elevate photography to create a more lasting impression on potential home buyers.

Apr 26, 2023

This week on The Home Builder Digital Marketing Podcast, Kerry Mulcrone of Kerry & Co. joins Greg and Kevin to discuss how becoming a specialist in your home building area of expertise will build trust with home buyers and will ultimately lead to conversions.

Apr 19, 2023

This week on The Home Builder Digital Marketing Podcast, Greg Fuson of Pacific Coast Builders Conference joins Greg and Kevin to discuss the opportunities PCBC offers home builder industry attendees.

Apr 12, 2023

This week on The Home Builder Digital Marketing Podcast, Gina Nixon of Thomas James Homes joins Greg and Kevin to discuss how putting customers first strengthens every aspect of a home building business.

Apr 5, 2023

This week on The Home Builder Digital Marketing Podcast, Jason Harper of Hunter Quinn Homes joins Greg and Kevin to discuss why home builders should start integrating buy online processes.

Mar 29, 2023

This week on The Home Builder Digital Marketing Podcast, Nick Chitty of CommVersion joins Greg and Kevin to discuss how to balance technology and human connection, particularly when using chatbots.

Mar 22, 2023

This week on The Home Builder Digital Marketing Podcast, Caroline Ashe of Ivey Homes joins Greg and Kevin to discuss how important understanding analytics is when evaluating the success of digital marketing campaigns.

Mar 15, 2023

This week on The Home Builder Digital Marketing Podcast, Kim Guley of Builder Boost joins Greg and Kevin to discuss how trust between new home builders and real estate agents helps build valuable relationships and facilitates more new home sales.

Mar 8, 2023

This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss and review some of the highlights of the 2023 NAHB International Builders' Show.

Mar 1, 2023

This week on The Home Builder Digital Marketing Podcast, Alisa Poncher of Strategic Business Specialists joins Greg and Kevin to discuss why home builders must understand the various demographics of today’s new home buyers.

Feb 23, 2023

This week is a special episode of The Home Builder Digital Marketing Podcast where we share a recorded webinar Greg did with Susan Baier of Audience Audit. In this webinar, they discuss the proprietary attitudinal research study that Blue Tangerine conducted to understand better how home buyers interact with home builders online.

Feb 15, 2023

This week on The Home Builder Digital Marketing Podcast, Samantha Ostert of Skogman Homes joins Greg and Kevin to discuss how small changes in digital marketing strategy can lead to big results.

Feb 8, 2023

This week on The Home Builder Digital Marketing Podcast, Carol Horton of Kindred Homes joins Greg and Kevin to discuss the value marketing mistakes can offer when they lead to opportunities, change, and growth.

Feb 1, 2023

This week on The Home Builder Digital Marketing Podcast, Taylor Burtner of Manuel Builders joins Greg and Kevin to discuss why the fundamental purpose of home building is about connecting with people and impacting their lives through home ownership.

Jan 25, 2023

This week on The Home Builder Digital Marketing Podcast, Sharra Mercer of the Gary Mercer Team joins Greg and Kevin to discuss how new construction builders and real estate agents can cooperate towards mutually beneficial results.

Jan 18, 2023

This week on The Home Builder Digital Marketing Podcast, Keith McKinney of New Home Star joins Greg and Kevin to discuss how sales teams can support home builder marketing processes.

Jan 11, 2023

This week on The Home Builder Digital Marketing Podcast, Danielle Davis of McStain Neighborhoods joins Greg and Kevin to discuss how providing information creates transparency, trust, and authentic engagement with home buyers.

Jan 4, 2023

This week on The Home Builder Digital Marketing Podcast, Ryan Hilliard of HypeAuditor joins Greg and Kevin to discuss creating successful influencer marketing strategies based on strong purposes and goals.

Dec 28, 2022

This week on The Home Builder Digital Marketing Podcast, Corey Brady of Kartchner Homes joins Greg and Kevin to discuss the value of staying connected to buyers during the home buying process with consistent and clear communication.

Dec 21, 2022

This week on The Home Builder Digital Marketing Podcast, Mert Karakus of Oda Studio joins Greg and Kevin to discuss the power of visuals in home builder digital marketing.

Dec 14, 2022

This week on The Home Builder Digital Marketing Podcast, Janell Norton of DC DesignBar joins Greg and Kevin to discuss why successful home builder marketing starts with a story.

Dec 7, 2022

This week on The Home Builder Digital Marketing Podcast, Eva Gribler of Onyx and East joins Greg and Kevin to discuss how to weather the continuous need for change in home builder marketing.

Nov 30, 2022

This week on The Home Builder Digital Marketing Podcast, Ed Carey of Audience Town joins Greg and Kevin to discuss the importance of marketing real estate with quality customer data.

Nov 23, 2022

This week on The Home Builder Digital Marketing Podcast, Steve Bradford of Sales Solve Everything joins Greg and Kevin to discuss balancing sales and marketing initiatives in the ebb and flow of the home building market.

Nov 16, 2022

This week on The Home Builder Digital Marketing Podcast, Bob Schultz of The International New Home Sales Specialists joins Greg and Kevin to discuss how home builders can have successful home sales regardless of market conditions.

Nov 9, 2022

This week on The Home Builder Digital Marketing Podcast, Gail Bonnstetter of Carpenter Homes joins Greg and Kevin to discuss how to bring a more personal approach to social media posts that don't have to be perfect.

Nov 2, 2022

This week on The Home Builder Digital Marketing Podcast, Kelly Borgen of Get Community joins Greg and Kevin to discuss how to bring lifestyle into home builders’ social media marketing and the need to make marketing engaging.

Oct 26, 2022

This week on The Home Builder Digital Marketing Podcast, Mark Hirschfeld of Maronda Homes joins Greg and Kevin to discuss repurposing digital marketing content to expand audience reach.

Oct 19, 2022

This week on The Home Builder Digital Marketing Podcast, Bradley Davis of Woodbridge Pacific Group joins Greg and Kevin to discuss why high-level digital marketing is not just about looking at the data, it also involves creativity, skill, and listening to your gut.

Oct 12, 2022

This week on The Home Builder Digital Marketing Podcast, Kate Pourhassanian of Unscripted Interior Designs joins Greg and Kevin to discuss how prioritizing personalization in marketing can distinguish a home builder and can improve the home buying experience.

Oct 5, 2022

This week on The Home Builder Digital Marketing Podcast, Jordan Brown of K. Hovnanian Homes joins Greg and Kevin to discuss how to create sales and marketing teams that work well together.

Sept 28, 2022

This week on The Home Builder Digital Marketing Podcast, Samantha Radloff of Hughston Homes joins Greg and Kevin to discuss the importance of creating value for potential customers through digital marketing.

Sept 21, 2022

This week on The Home Builder Digital Marketing Podcast, Kelly Holladay of Max Connect Digital joins Greg and Kevin to discuss the importance of audience-focused of digital marketing campaigns across various platforms.

Sept 14, 2022

This week on The Home Builder Digital Marketing Podcast, Jason Hardy of Ownly joins Greg and Kevin to discuss digitizing the home buying process and the advantages it has for builders and customers.

Sept 7, 2022

This week on The Home Builder Digital Marketing Podcast, Robyn Bonaquist of B-Squared Advertising joins Greg and Kevin to discuss why understanding each generation’s characteristics and preferences is essential to creating a successful generational marketing plan.

Aug 31, 2022

This week on The Home Builder Digital Marketing Podcast, Char Kurihara of DRB Group joined Greg and Kevin to discuss how to provide digital information that will benefit both the home builder and the home buyer.

Aug 24, 2022

This week on The Home Builder Digital Marketing Podcast, Gina Stango of Berks Homes joins Greg and Kevin to discuss the advantages of making social media a key component in home buyer marketing.

Aug 17, 2022

This week on The Home Builder Digital Marketing Podcast, Chelsey Keenan of Group Two joins Greg and Kevin to discuss the benefits of utilizing the talents, skills, and abilities of millennials in marketing and how home builders can market more successfully to a younger generation of buyers.

Aug 10, 2022

This week on The Home Builder Digital Marketing Podcast, Rachel Peters of Keystone Custom Homes joins Greg and Kevin to discuss why a team effort is required for successful digital marketing.

Aug 3, 2022

This week on The Home Builder Digital Marketing Podcast, Jimmy Schaefer of Real Reach Marketing Group joins Greg and Kevin to discuss which SEO basics to focus on to boost digital marketing efforts.

July 27, 2022

This week on The Home Builder Digital Marketing Podcast, Michelle Byrge of Landsea Homes joins Greg and Kevin to discuss the need for builders to balance digital marketing with human interaction and connection.

July 20, 2022

This week on The Home Builder Digital Marketing Podcast, Jennifer Johnson of The Client Cube joins Greg and Kevin to discuss the benefits of outsourcing marketing needs, especially in the rapidly evolving home building environment.

July 13, 2022

This week on The Home Builder Digital Marketing Podcast, Christine O’Toole of Independence Realty Trust joins Greg and Kevin to discuss how to master and manage multifamily digital marketing.

July 6, 2022

This week on The Home Builder Digital Marketing Podcast, Melanie Gowans of Shane Homes Group of Companies joins Greg and Kevin to discuss why perfection is not required to be successful in home builder digital marketing.

June 29, 2022

This week on The Home Builder Digital Marketing Podcast, Dan Russell of Vivid Labs joins Greg and Kevin to discuss neuromarketing and how it can help home builders inform creative marketing strategies and gain insights into their home buyers.

June 22, 2022

This week on The Home Builder Digital Marketing Podcast, Brandon Elliott of Elliott Homes joins Greg and Kevin to discuss embracing the ever-changing home building market to progress toward a simpler and more efficient home buyer journey.

June 20, 2022

In this special bonus invitation, Greg announces the 2022 Home Builder Digital Summit and invites listeners to join him and Kevin for the two-day event in Phoenix, Arizona on September 21st and 22nd.

June 15, 2022

This week on The Home Builder Digital Marketing Podcast, Janette Hawkins of Gemcraft Homes joins Greg and Kevin to discuss how tracking analytics is the key to making better marketing decisions.

June 8, 2022

This week on The Home Builder Digital Marketing Podcast, Julia Mallozzi of Bill Clark Homes and Legacy Homes joins Greg and Kevin to discuss the importance of digital marketing and why it’s worth the money.

June 1, 2022

This week on The Home Builder Digital Marketing Podcast, Sarah Noel Block of Tiny Marketing joins Greg and Kevin to discuss utilizing content marketing effectively and efficiently.