Print Media Boosts Credibility and Builds Trust
Print media plays an integral role in new home sales. There’s a reason the Contrado VIP Interactive Floor Plan powered by Outhouse has a print button. It allows prospective homebuyers to save their customized floor plans and print them out for further review. Print marketing is powerful! Retail Focus Magazine informs us that print is 30% more memorable than digital. Combined, print and digital can deliver a one-two punch. When print is synced with your digital marketing through QR codes, digital opt-ins, and calls to action, the two mediums strengthen and reinforce each other to create one of the most effective sales strategies.
Print’s Role in New Home Sales
Home builders often view digital marketing as the most effective way to attract and engage potential homebuyers. Digital tools may be potent, but they are only compelling for the precious few moments a homebuyer is on your site. Print collateral, on the other hand, has a much longer life span. Brochures and floorplan/elevation minis often linger on a potential buyer’s countertop or table for weeks or months, a lasting reminder of your homes and communities. Not every prospect immediately purchases a home, so print is a great way to keep them focused on yours.
Benefits of a Builder-Specific Print Company
The challenge production builders face that is unique to our industry is the weekly sales cycle. Home prices, lot availability, and options frequently change. The typical printer is not equipped to automate this process. Outhouse built their business to serve a single industry – HOME BUILDING. We do all work in-house, from CAD, to digital marketing tools, to print materials for your sales centers. This allows all teams, including architectural, rendering, graphics, interactive, and print, to work in tandem. By doing so, we create accurate, up-to-date print materials consistent and coordinated with your digital marketing assets. Utilizing the latest technologies, we print and deliver materials on your sales cycle.
Tangible
A print piece is a physical thing. Brochures and flyers can stay in homes for months or even years.
Credible
Like seeing your favorite magazine at a newsstand, there’s something about print marketing that gives a sense of legitimacy.
Brand Affirming
Handing out printed marketing materials with your logo is an excellent way to solidify brand identity.
