The Home Builder Digital Marketing Podcast

This week on the HBDM Podcast we welcomed JoAnne Williams, Founder, President, and CEO of JWilliams Staffing to discuss how to avoid costly hiring mistakes in the real estate world. During this episode, you'll learn several tips like what to look for in potential employees as well as how you can stand out as a candidate.

Greg and Kevin were proud to welcome Dana Kovach, owner of Kovach Marketing to the Home Builder Digital Marketing Podcast. Dana is known for being a leading figure in the Orange County advertising and marketing community for more than 30 years, spearheading the development of her agency, Kovach Marketing, into one of the most respected and successful firms in the industry.

Join Greg, Kevin, and Scott Larson discussing how to address homelessness and people who suffer from homelessness, as well as, how HomeAid is using home builders to help solve this issue. This episode showcases the inspiring mission of HomeAid and sheds a light on how home builders can do their part to get involved in their community. Listen and enjoy this heartwarming episode, it is sure to inspire you to get involved in your own community.

Dave Knowles founder and president of TopBuilder Solutions joined the Home Builder Digital Marketing Podcast to discuss the magic of implementing a CRM program for your home builder business. A CRM (Customer Relationship Management) allows you to track how things are coming into the funnel, how well you're converting them, while also helping you ensure that you meet your goals. In this episode, you’ll learn how CRM programs can positively impact your business.

Stuart Platt, a managing partner at Outhouse, spent some time with the Home Builder Digital Marketing hosts discussing some incredibly substantial topics to benefit home builders. Stuart also talks about the importance of creating an emotional connection on the website. With interactive website tools outlined in the podcast, you can create an engaging experience that allows your home-buyer prospects the freedom to “play” on your website.

Erik Martinez, Vice President of Blue Tangerine joined the Home Builder Digital Marketing podcast to talk about the death of the third-party cookie. Erik, Greg, and Kevin chat about upcoming digital marketing issues such as new privacy regulations and how they affect digital marketing strategies. Erik’s in-depth knowledge and digital marketing expertise is evident throughout the entire episode. Enjoy this information-packed episode!

The Home Builder Digital marketing podcast enjoyed sitting down with Tim Curtis President of CohereOne to discuss neuromarketing and marketing psychology and so much more. Tim drops a ton of knowledge regarding the cues and triggers that influence the decision-making process and buying. Tim has an incredible knack for looking ahead so listen, learn, and enjoy!

Ali Pearson Webster of Zillow sits down with Greg and Kevin on the Home Builder Digital Marketing Podcast to discuss ways home builders can succeed on Zillow. The three discuss positioning for the new normal and the importance of communicating with customers on their terms. Ali covers many of the Zillow platforms that help home buyers connect with builders and she talks about the industry’s future. There’s also a squash challenge laid out. It’s another fun episode, listen and enjoy.

We welcomed Chris Hartley, VP of Sales at K. Hovnanian® Homes, on to the show to discuss how to assess and use technology to your advantage to boost sales efforts. Chris was named a 40 Under 40 member by Professional Builder Magazine. He’s known for being on the cutting edge with his use of technology to augment his sales teams. Chris talks about how to resourcefully budget for the latest technology, how to choose the right new tools and creative ways to get sales teams to buy-in to technology. Chris has a lot of good energy and great insight so listen in and enjoy.

A legend in the home building industry, Dave Miles, president of Milesbrand joined the show for a fascinating discussion on the importance of branding. It’s clear Dave has an incredible passion as he shares his knowledge of branding. Dave talks about consumer touchpoints, buying on emotion and how executing a brand promise creates trust. There are a lot of books on branding out there that you can buy, but it really doesn’t get much better than Dave Miles so listen in and learn from one of the top minds in marketing.

We welcomed Lynne Parker Davis, Founder, and CEO of NterNow on the Home Builder Digital Marketing Podcast. By paying attention to the home buyer journey, Lynne created NterNow, a handy tool for home builders and buyers. The NterNow system offers the convenience of unassisted home touring, yet keeps the property secure. We discuss eliminating barriers for prospects and review some surprising stats, including when prospects like to take home tours.

Recently on the Home Builder Digital Marketing Podcast Greg and Kevin got the opportunity to sit down with Michelle Smallwood, Vice President of Sales and Marketing for Holiday Builders. They take a deep dive into marketing segments for home buyers as well as the different marketing methods to target the correct audience. Listeners will gain tips from a seasoned VP of Sales and Marketing while learning how going back to your roots could be beneficial to your brand as well as customers, and much more.

It was an honor to have Josh Steimle, the founder, and CEO of MWI, an international digital marketing agency on the podcast to talk about his 7 Systems of Influence. How cool is Josh Steimle? He has hung out with Richard Branson on his private island. Josh helps people turn their biggest dreams into reality as he works with some of the world’s top business executives and entrepreneurs. Josh covers many beneficial topics on the podcast including marketing, sales, and leadership.

Bob Whitten, one of the home building industry’s most respected financial and business consultants, joined Greg and Kevin to discuss the importance of aligning sales and marketing efforts. Bob covers essential topics, including why sales and marketing coordination can pay off in a significant way. Listeners can accumulate masses of info from this episode as Bob outlines pricing models, market research, competitor research, statistical evaluation, marketing budgets, sales metrics, and more.

Recently on the Home Builder Digital Marketing Podcast, Greg and Kevin had the opportunity to talk with social media all-star Carol Morgan, founder, and president of Denim Marketing. They dive deep into the importance of having a strategic marketing plan, the difference between PR and social media, and much more. Carol has built a career on listening to clients and personalizing plans to fit each client’s needs while creating big picture marketing strategies. She utilizes public relations, advertising, social media, content, reputation management, and creativity to send traffic to the client’s website and garner measurable results.

Kody Smith, the president, and founding partner of NoviHome, joined Greg and Kevin on the podcast to chat about opportunities that exist when home builders place importance on the digital experience. With consumers expecting a high level of info on their digital devices, what worked ten years ago may not be the expectation today. Digital tools are the norm in other industries, yet, some builders have not embraced the digital efficiencies and experience that can be leveraged to sell more homes and satisfy customers.

When it comes to thought leaders in the home builder industry, Bassam Salem, CEO and Founder of AtlasRTX is on the top of the list. We were grateful to sit down with Bassam and discuss communicating with customers on their terms. Bassam discusses how technology can solve business problems, assist with customer service, and boost your ROI. We dive into artificial intelligence (AI), metrics for response time, surprising stats for when home buyers are searching online and so much more.

Gordon Henderson is a seasoned executive with over 18 years of operational optimization, leadership, and organizational transformation experience in the automotive, insurance, and home building industries. Recognized for showing an aptitude for leading diverse cross-functional teams, and for the ability to synthesize information from a variety of sources to form strategic recommendations, he has a verifiable history of contributing directly to organizational growth throughout my career.

Angela has been with Lasso CRM for over 12 years and now ECI Software Solutions and is currently responsible for the overall customer experience within the Residential Home Construction division (Lasso, MarkSystems, and LotVue).

The Home Builder Digital Marketing Podcast enjoyed having Ben Keal of Private Communities on the show. Ben has excellent knowledge of the home builder industry and digital marketing, especially when it comes to lead generation. He explains the benefits of understanding your lead attribution to achieve better ROI.

Managing a team remotely is likely new for your business, so the Home Builder Digital Marketing Podcast put a panel of leaders together who have been working remotely for years.

With Leah Kaiz Fellows, you don’t want the conversation to stop. She possesses an incredible knowledge of the home builder sales segment, and with her world-travel experience and a warm personality, we could have talked with her all day.

We sat down with Spencer Powell of Builder Funnel to discuss content marketing. Spencer sheds some great tips to make inbound marketing work better for you. We discuss ways to nurture your pipeline with content marketing, the importance of consistency. Overall, Spencer expertly explains how you can build a digital marketing relationship overtime to increase qualified leads. We also learn of his affinity for Chipotle. Wait until you hear about his Chipotle exploits.

Kevin Weitzel of Outhouse admittedly calls himself unconventional. When you meet him, you don’t forget him. In short, he’s a lot of fun… he also possesses outstanding sales intuition with experience in several industries.

On top of his successful career in sales, he’s a former professional cyclist and Olympic Alternate as well as a highly decorated former United States Marine.

Few people know the complexity of website development and digital marketing along with the home builder industry like Greg Bray. What really makes Greg special is his ability to translate arduous technical topics to businesspeople. As President of the 25-person agency Blue Tangerine, Greg uses digital marketing to help home builders grow sales.

He's always had a knack for both business and computers. When Greg was 12 years old, his mother decided to take a programming class. He tagged along and was quickly helping her and the other adult students with their assignments.

Join Greg Bray from Blue Tangerine and Kevin Weitzel from Outhouse as they dive into strategies for home builders, the latest industry news, and more with fellow industry leaders and top digital marketing experts.