The Home Builder Digital Marketing Podcast

Our very own VP of Business Development and Sales, Kevin Weitzel, joins Greg Bray, President of Blue Tangerine, a digital marketing agency, for a weekly digital marketing podcast focused on the home builder industry. Join these two as they interview other experts in the field and give you tips and tricks on how to improve your home building company for your clients and for the company itself.

Aug 25, 2021

Join Lindsey Tapscott of Davidson Homes on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Lindsey deep dive into how collaboration between your marketing and sales teams creates a strong foundation. Lindsey's juicy fun fact single-handedly renders both Greg and Kevin speechless. Listen now to learn more!

Aug 18, 2021

Laura Ownbey of Landmark Homes joins Greg and Kevin for this week's episode of the Home Builder Digital Marketing Podcast. They discuss preparing for the future in a fluctuating and unpredictable marketplace and innovative technologies that support home buyers throughout the home buying journey.

Aug 11, 2021

Matthew Slutsky of BuzzBuzzHome by Zonda joined this week's episode of The Home Builder Digital Marketing Podcast. He talked with Greg and Kevin about the importance of long-term planning and embracing new technology in the home building industry.

Aug 4, 2021

Join Ben Smith of Avesdo as the featured guest this week on the Home Builder Digital Marketing Podcast. He joins Greg and Kevin to discuss the rise of customer expectations in the home building industry.

July 28, 2021

This week's on the Home Builder Digital Marketing Podcast, Cori Masters of Beacon Homes joined Greg and Kevin to discuss how you can differentiate your company from the other builders by having an OSC with the ability to adapt across cultures.

July 21, 2021

In this week's episode of The Home Builder Digital Marketing Podcast, Greg and Kevin chat with Jason Forrest of Forrest Performance Groups. They discuss his method of 'Survive, Thrive and Win' and how to sell emotionally, not circumstantially.

July 14, 2021

Join Tim Bailey, Chief Strategy Officer of Avid Ratings, this week on the Home Builder Digital Marketing Podcast. He joins Greg Bray and Kevin Weitzel to discuss how empowered buyers are the driving influence in the home building industry.

July 7, 2021

Listen in for a recap of our second Builder Panel sessions from our recent Home Builder Digital Marketing Summit, it was an absolute hit! Check out this special replay episode of the builder panel of the summit, 'Virtual Marketing Events'. Check out the full episode now!

June 30, 2021

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin talk with Justin Croxton, the managing partner and CEO of Propellant Media. The three discuss programmatic marketing and help you understand ways to optimize your digital marketing.

June 23, 2021

Yet again, the Builder Panel sessions from our recent Home Builder Digital Marketing Summit were an absolute hit! Check out this special replay episode of the first builder panel of the summit, 'Adjusting to Buyers.'

June 16, 2021

Did you miss the Spring Home Builder Digital Marketing Summit or just need a recap? Join Greg and Kevin on this week’s Home Builder Digital Marketing Podcast for a bite-sized recap from each of our amazing speakers. Want to see an entire presentation or rewatch them all, check out these video replays NOW!

June 14, 2021

Can buying a home today really be as simple as pressing a button? Kimberly Mackey of New Homes Solutions and Carol Morgan from Denim Marketing host Blue Tangerine’s Greg Bray and Matthew Slutsky of BuzzBuzzHome on the Sales & Marketing Power Hour podcast to discuss buying homes online. The four chat about converting your website into an e-commerce engine where home buyers can easily click a “Buy Now” button to purchase their new home. The auto industry has perfected this with cars with various options and upgrades, so how can home builders make this possible as well? Join us as we examine how home builders can transform their online sales methods to boost their transactions.

June 9, 2021

On this week's Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Roland Nairnsey of New Homes Sales Plus. They discussed the importance of mending the disconnect between sales and marketing. Listen to the full episode now to find out what gave Roland that extra "spark"!

June 2, 2021

Debra Wyatte of Cecilian Partners joined Greg and Kevin on this week's episode of the Home Builder Digital Marketing podcast to discuss the importance of identifying areas to enhance customer service and boost your home builder marketing.

May 26, 2021

On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin chat with Erica Lockwood of Joseph Chris Partners. They discuss what to look for when recruiting builder executives to boost business and match your company's culture.

May 19, 2021

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin are joined by Rob Krohn of Epcon Communities. They discuss what goes into a winning formula for a home builder marketer, and developing a strategy that reliably generates leads.

May 12, 2021

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin chat with Ananth Rao of EYA Marketing. They discuss virtual events and how to improve your company's flexibility to meet home buyer expectations.

May 5, 2021

On this week's episode of the Home Builder Digital Marketing Podcast, we chat about Pinterest opportunities in home building with Alisa Meredith, Pinterest Product Specialist and Marketing Manager at Tailwind. She shares a bunch of tips and tricks on how to implement Pinterest in your home builder marketing plan.

Apr 28, 2021

During this episode of the Home Builder Digital Marketing Podcast, Greg and Kevin sit down with Abrazo Home’s "Chief Storyteller" Shane Austin. The three discuss capturing home buyers' attention by telling stories using video. "There are so many other distractions, so many other social media platforms, so much other noise. How do you hook them? And it truly is with the story. The more you use story to hook somebody in and keep them in. Then you're winning, because you're going to keep people on your website longer.

Episode 57
Apr 21, 2021

On the Home Builder Digital Marketing Podcast this week, we welcomed Beth Byrd of Beacon Homes for an in-depth conversation focusing on how home buyers want to shop. Greg, Kevin, and Beth also discuss the benefit of looking outside the home builder industry for marketing inspiration.

Apr 19, 2021

On this week's episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give you a little sneak-peek into the upcoming Home Builder Digital Marketing Summit – Virtual Series, April 29, May 6, May 13, May 20, 12-2 ET. Join home builder marketing experts in an information-packed session that will help you boost your business today!

Apr 14, 2021

In this week's episode, Greg and Kevin are joined by John Hiscox, Co-founder of OpenHouse.ai to discuss nurturing the home buying experience by using AI and data and so much more.

Apr 7, 2021

Join Dave Betcher of AtlasRTX on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Dave discuss how to create immediacy and take advantage of the opportunity to build your brand and customer experience.

Mar 31, 2021

In this week's episode, Greg and Kevin are joined by John Hiscox, Co-founder of OpenHouse.ai to discuss nurturing the home buying experience by using AI and data and so much more.

Mar 24, 2021

On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin had the opportunity to sit down with Matt Riley of Group Two. Join as they discuss how to cleverly take on "good market syndrome" and how to continue to set up your business for years to come.

Mar 17, 2021

This week on the Home Builder Digital Marketing Podcast Greg and Kevin had the opportunity to discuss innovating the home buying experience with Sarah Titus from Eastbrook Homes. Sarah provides a lot of takeaways, including insight from a focus group, and she reveals some behind-the-scenes coordination of a creative video series.

Mar 10, 2021

On this week's episode of the Home Builder Digital Marketing Podcast we welcomed Kim Sandoval of Classic Homes & Flying Horse. She joins Greg and Kevin to discuss how growing marketing expectations have changed the home buying industry and so much more.