The 40/40/40 Effect

You can’t afford to do “X”?… but what if you can’t afford NOT to?

The Evolution of Buyer Expectations

For years, static floor plans on builder websites have been the norm. But today’s buyers want more, and frankly, they expect it.

Interactive Floor Plans aren’t new. Outhouse introduced the first version back in 1994. Since then, they’ve produced tens of thousands of IFPs for builders across the U.S. and Canada, tracking every interaction along the way. When you combine that data with insights from Google Analytics and real-world builder results, a clear pattern emerges, one that continues to hold up across case study after case study.

The Results

It’s the 40/40/40 effect:

• 40% increase in leads, and not just more leads, but better ones. More engaged. More qualified. More likely to convert.
• 40% increase in structural option sales; the kind that drives higher margins compared to base builds.
• 40% shorter sales cycle; because buyers who personalize their home feel more connected to it… and often sell themselves before they even step foot in the builders’ sales office or model home.

The Bottom Line

Put it together, and it’s a true win across the board: more leads, higher margin sales, and faster closings.

So maybe the better question isn’t, “What does this cost?”

It’s “What is it costing you not to have it?”