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home builder marketing

Builder Marketing Summit 2026 Takeaways

Tabitha Warren · 10/12/2026 · 1 Comment

Builder Marketing Summit: 3 Topics I Can’t Stop Thinking About 

Kevin Weitzel from Outhouse Speaking to three other guest speakers on stage.

The best conference sessions don’t just hand you ideas; they hand you permission to use them. That’s what three speakers did for me in Dallas this September, and I’ve been carrying their slides around in my head ever since.

Barrett Davis showed us how to stop doing the work alone. Kimberly Mackey reminded us who we are while we lead. Cory Charles sent us home with our thumbs over the send button. Taken together, they form a surprisingly complete playbook: build the system, protect the person running it, and ship the idea before Monday swallows it.

If you’re a builder marketer wearing a thousand hats (and I’ve yet to meet one who isn’t), these are the takeaways worth stealing.

Barrett Davis: The “A” in AI Is Really Agency

Barrett Davis speaking onstage to guests at the Builder Marketing Summit.

Barrett Davis (CEO at NterNow and a 40 Under 40 Builder honoree) opened with a line that got a knowing laugh: AI stands for Artificial for a reason in home building. Then he flipped it. The “A” that actually matters is agency. His advice was blunt and freeing: “Just do stuff; and do it quick.”

He named the three excuses that stop everyone, and I felt seen by every one of them:

  1. Your data is garbage. It will never be clean. Start anyway.
  2. You don’t have time. You won’t find time; you take it. Thirty minutes, today.
  3. There’s always a shiny new thing. New model, new tool, new hype. Ignore it and ship.

The heart of his talk was a mindset shift for marketers who carry the whole department on their backs: stop doing the work alone and build a system that does it with you. He described three kinds of support to build around yourself: a Coach that keeps you accountable to weekly progress, a Critic (his words: “the a-hole friend”) that gives brutally honest feedback on your campaigns and copy, and your Peers, because, as he put it, no one knows what they’re doing. Make the group chat. Share the wins.

He walked us through a leveled path, from connecting your CRM, documents, calendar and email, to building repeatable skills, a brand system saved as a file, and scheduled agents, all the way to a weekly improvement loop. His suggested first task was so practical it made me grin: have AI go check every community page on your site and list what’s out of date. (Every builder marketer reading this just winced a little. Me too.)

And then came the coolest giveaway I have ever seen come through the Summit. Barrett built a Claude tool exclusively for Summit attendees that each person could personalize to their own company’s website. Not a swag bag; a working system you could take home and use Monday morning. That is agency in action.

The line I wrote down twice: “You stop being the person who maintains the system. You become the person who decides what it should do next.”

Kimberly Mackey: Lead Without Losing Yourself

Kimberly Mackey speaking onstage to guests at the Builder Marketing Summit.

If Barrett’s talk was about building systems, Kimberly Mackey’s was about protecting the human at the center of them. “Lead Without Losing Yourself” was incredibly empowering, and it’s a message I think every one of us needs right now, as the world keeps speeding up and the pressure to keep pace never lets go.

Kimberly grounded her talk in a piece of timeless wisdom attributed to Robert Woodruff, the longtime leader of Coca-Cola:

  • The five most important words: “I am proud of you.”
  • The four most important words: “What is your opinion?”
  • The three most important words: “If you please.”
  • The two most important words: “Thank you.”
  • The least important word: “I.”

Read that list slowly. Not one of those phrases costs a dime, and every one of them is easy to skip on a hectic Tuesday. As a business owner, I know how quickly leadership can shrink into a to-do list; you start managing tasks and forget you’re leading people. Kimberly’s reminder was that the words we choose with our teams are the leadership.

She paired that heart with accountability through her 10-5-2-1 approach and a simple truth about scorecards: numbers don’t lie. The 10-5-2-1 formula is a weekly sales productivity rhythm that makes consistent results predictable:

  • 10: Engage 10 new prospects every week.
  • 5: Secure 5 first appointments from those prospects.
  • 2: Hold 2 follow-up (or “be-back”) appointments.
  • 1: Close at least 1 sale.

Keep that pace all year (with a well-earned two-week vacation) and you land at 50 sales. What I love most is where it puts your focus: on the daily and weekly habits you can control, rather than the outcomes you can’t. (And if your leads are highly qualified, you may need fewer first touches to hit the same number.)

Kindness and clarity are not opposites. The best leaders hold both: they say thank you, and they keep score.

That balance is exactly how you lead without losing yourself. You don’t have to become colder to become more effective.

Cory Charles: Send It

Cory Charles Speaking at the Builder Marketing Summit With a motivational meme.

Cory Charles closed the Summit with the perfect motivating send-off. He started with a story about a kid (him) at the top of Coffin Hill with a used Huffy, a prayer, and four seconds of conviction. No plan. No trusted brakes. One decision: send it.

Then he pointed at something every marketer in the room has: the drafts folder. He called it “the best-organized graveyard in America,” full of campaigns, scripts, and conference notes waiting for one more revision. What happens to everything you learned at a conference? Usually, nothing. Not because we lack skill, but because we’re waiting for permission.

His S.E.N.D. IT framework is simple enough to tape to your monitor:

  • Sort: pick one idea for this week. Forty options kill action.
  • Erase the excuse: your excuse isn’t a fact; it’s a draft, and drafts get edited.
  • Name the date: an idea with no date is just a nicer-sounding excuse.
  • Deploy: imperfect, public, shipped. A live campaign beats a perfect one stuck in review.

The moment that stuck with me most was the simplest. Cory had us say our one thing out loud to the person next to us, then pull up a text or email with our thumb hovering over send. He reminded us that we don’t have to do this alone: we can ask people to be our accountability buddies as we put our ideas into action. Saying it to another person turns a nice idea into a promise.

His closing line is the one I’ll be quoting all year: “Good ideas don’t build homes. Sent ones do.”

Put It Into Action (and Save Your Seat for 2027)

Here’s what strikes me about these three talks side by side: they’re really one lesson told three ways. Build a system so you’re not doing it alone. Lead your people with words that cost nothing and mean everything. Then pick one idea, give it a date, and send it.

So in the spirit of Cory’s challenge, here’s mine. Choose one takeaway from this post. Tell a teammate (your new accountability buddy) what you’re going to do and when. Then do it before Monday moves you.

And if these sessions sound like the kind of room you want to be in, I’d love to see you at the next Builder Marketing Summit in 2027. It’s built for the people who market, sell, and lead in home building, and it’s the one event every year where I come home with a full notebook and a lighter heart. Keep an eye on buildermarketingsummit.com for dates and registration. 

The Outhouse team will be there, notebooks open and ready to send it. Come find us and tell us what you shipped.

Chat with us

Interactive Geospatial Site Maps: A Smarter Way for Homebuilders to Showcase Their Communities

Tabitha Warren · 09/27/2026 ·

Interactive Geospatial site map

If you’re a homebuilder, you already know how important your site map is.

It’s often the first place buyers go to understand a community: which lots are available, where homes sit, what’s nearby, and how everything fits together. But many site maps today stop short of truly helping buyers (and sales teams) make confident decisions.

That’s exactly the gap Interactive Geospatial Site Maps are designed to fill.

This isn’t about flashy technology for its own sake. It’s about giving you a clearer, more intuitive way to present your communities, one that works just as well for your buyers online as it does for your sales team in the field.

A Familiar Upgrade, Not a Disruption

One of the biggest concerns builders have when adopting new tools is disruption: retraining teams, changing workflows, or reworking existing websites.

Geospatial Site Maps were built to avoid that entirely.

If you’re already using a traditional Outhouse interactive site map, this is a seamless upgrade, not a replacement that forces you to start over.

What that means for you:

  • The same proven production process behind legacy site maps
  • A familiar interface your team can use immediately
  • No retraining required for sales or marketing teams
  • A smooth transition that feels like a natural evolution, not a risky leap

You get more capability without introducing friction.

Designed Around How Buyers Actually Shop

Most buyers don’t think in terms of data layers or coordinates. They think in terms of location, views, proximity, and livability.

That’s why design matters so much.

Interactive Geospatial Site Maps use elevation imagery and comprehensive site data to give buyers a more realistic sense of place. Instead of feeling like a bolt-on to your website, the map becomes part of the experience.

Key design advantages include:

  • Wall-to-wall layouts with no headers, footers, or fixed navigation
  • A clean, immersive presentation that feels native to your site
  • Clear lot-level detail without visual clutter

On mobile, where many buyers start their search, this difference is especially noticeable. A thoughtfully designed map builds confidence. A clunky one creates hesitation.

Map Showing Geographic Locations within the Interactive Geospatial Sire Map

Immediate Value for Sales and Marketing Teams

For sales teams, better maps mean fewer explanations and clearer conversations.
Buyers can quickly understand:

  • Where a lot sits within the community
  • How elevation and surroundings impact the homesite
  • What’s nearby and why location matters

For marketing teams, geospatial site maps offer a more compelling way to tell a community’s story without relying on long explanations or static images. Builders can:

  • Upgrade existing site maps directly to geospatial.
  • Offer geospatial maps as a premium experience alongside legacy maps.
  • Use richer visuals and data to stand out earlier in the buyer journey.

More Than a Map: A Better Way to View Your
Communities

Geospatial site maps also serve as the foundation for what comes next.

As your portfolio grows, managing multiple communities, sometimes across an entire metro area, can become more complex. The next phase brings everything together.

One Screen to Understand Your Market

Imagine being able to:

  • View all your communities in a metro area on a single, geo-positioned screen.
  • See nearby schools, transit, amenities, and conveniences at a glance.
  • Understand which floor plans are offered in which communities, down to individual home sites.
  • Move effortlessly between a big-picture market view and a detailed community view.

Instead of jumping between tools or platforms, you get clarity in one place.
For multi-community builders, this becomes a true command center.

Built for Sales Offices and Job Sites

Sales teams don’t always have reliable internet access, especially on active construction sites.

That’s why geospatial site maps are being built with Progressive Web App (PWA) capabilities in mind.

For builders, this means:

  • Site maps that can be installed on tablets like a native app
  • A full-screen, distraction-free experience for buyers
  • Continued access even when internet connectivity drops

It’s a practical solution to a daily frustration that many teams simply accept today.

Diagram showing blocks representing Device adaptation, OS integration, Offline support, Manifest, SW, HTTPS, HTML, CSS, and JS.

Why This Approach Works for Builders

Rather than competing on scale or complexity, this platform is built around how builders actually work.

The goal isn’t to lock you into long-term contracts. It’s to provide tools that become genuinely useful, tools your team wants to use because they make everyday work easier and buyer conversations more straightforward.

Interactive Geospatial Site Maps are designed to fit into your existing process, elevate your website, and help buyers better understand the value of your communities.

Want to See It Applied to Your Communities?

If you’re curious how Interactive Geospatial Site Maps could work for your neighborhoods, lots, or sales process, we’re happy to show you.

No hard sell, just a walkthrough and a conversation.

Learn About Interactive Geospatial Site Maps give Kevin a shout out to get a demo today!

Decision Fatigue in the Design Studio: Why Too Many Choices Can Cost You the Sale

Tabitha Warren · 09/14/2026 · Leave a Comment

The design studio should be the fun part of buying a new home. So why do so many buyers leave exhausted? A look at decision fatigue, and how guiding choices helps buyers feel confident and spend more.

A while back I stopped into a paint store for one gallon of “white.” Just white. I walked out forty minutes later with no paint, a mild headache, and a fan deck of two hundred shades of white that all looked identical and somehow completely different. Swiss Coffee. Alabaster. Cloud Cover. Pure White, which apparently is not the same as Simply White, which is also not the same as plain old White.

I never bought the paint that day. I went home, sat on it for a week, and eventually picked the one the guy behind the counter pointed at first.

That, in a nutshell, is decision fatigue. And if it can stop a grown adult from buying a single can of paint, imagine what it does to a buyer standing in your design studio trying to make a hundred decisions about the biggest purchase of their life.

The Studio Should Be the Best Part. Often It’s the Hardest.

Walk a buyer into the design center and the energy is usually great. This is the room where the house becomes their house. Cabinets, countertops, flooring, fixtures, backsplash, paint, hardware, lighting—the list goes on.

And that is exactly where things can go sideways.

When you put every finish, every upgrade, and every option in front of someone all at once, you are not empowering them. You are overwhelming them. What started as excitement quietly turns into pressure, second-guessing, and that glassy-eyed look we have all had standing in front of two hundred shades of white.

A Little Psychology: The Paradox of Choice

There is a well-documented idea behind this. Researchers call it the “paradox of choice.” The short version: a few good options motivate us, but too many options freeze us. More choices feel like freedom right up until they tip into anxiety, and then we stall.

The famous study on this involved a grocery store and jam:

  • Small Selection: When shoppers were offered a small handful of jams to sample, a healthy share bought a jar.
  • Large Selection: When they were offered a giant display of two dozen jams, far more people stopped to look, but almost no one actually bought.

Same product. Same store. The only thing that changed was the number of choices, and the bigger menu sold less.

Sound familiar? It should. A design studio with an unguided wall of every possible selection is the jam display. It draws people in and then quietly talks them out of buying.

What Decision Fatigue Actually Costs You

Here is the part that should get a builder’s attention, because this is not just about a pleasant experience. An overwhelmed buyer does not upgrade more. An overwhelmed buyer does one of three things:

  1. They freeze. Decisions get pushed to “let me think about it,” and momentum dies.
  2. They defer. They ask to come back later, and “later” has a funny way of becoming never.
  3. They default to the minimum. When in doubt, people pick the safe, base option just to be done, and your upgrade revenue walks out the door with them.

Confident buyers spend more. Exhausted buyers spend less, and sometimes they do not spend at all. The cost of decision fatigue shows up right there on the final selection sheet.

The Fix Isn’t Fewer Choices. It’s a Better Path Through Them.

I want to be clear, because builders sometimes hear “decision fatigue” and assume the answer is to strip down their options. It is not. Buyers love personalization, and your options are a big part of what makes a new home special.

The fix is not fewer choices. It is a better-guided journey through them. A few principles go a long way:

  • Sequence the decisions. Do not hand someone the entire catalog on day one. Move through selections in a logical order: big structural and layout choices first, then finishes, then the fun finishing touches. One confident “yes” makes the next one easier.
  • Curate before you present. Instead of “here are all forty flooring options,” try “here are the three that work best with the package you have chosen.” You are not removing freedom. You are removing friction.
  • Let buyers see it, not just read it. A spreadsheet of options is a chore. Seeing your actual choices come to life is a thrill. This is where the right visual tools change the entire conversation.

Where the Right Tools Come In

This is the part Outhouse cares about, because the design studio experience does not start in the studio anymore. It starts online, long before a buyer ever sits down with a design consultant.

When a buyer can use an interactive floor plan to add a structural option and instantly see the change, or use an option visualizer to swap a countertop or cabinet finish and watch the room update in front of them, something important happens.

The decision stops being abstract. They are not imagining what “Linen vs. Greige” might look like. They are seeing it. And a buyer who can see the difference makes the call with confidence instead of dread.

Done right, these tools do a lot of the curating and sequencing for you. They let buyers explore on their own terms, narrow things down before they ever walk in, and arrive at the studio excited and halfway to a decision rather than bracing for a marathon.

That is the difference between a design process that builds confidence and one that builds fatigue.

A Quick Gut Check

Next time you are in your design studio, watch a buyer’s face. Are they leaning in, or are they getting that two-hundred-shades-of-white look? Ask yourself:

  • Are we presenting choices in a smart order, or all at once?
  • Have we curated, or are we handing buyers the whole catalog?
  • Can buyers see their options, or only read them on a list?
  • Does our process leave people confident, or exhausted?

The builders who guide the journey are the ones whose buyers say yes more often, and yes to more. Everybody wins, and nobody goes home with a headache and no paint.

Let’s Make Your Design Experience Easier to Say Yes To

If your selection process feels more like the jam display than a guided experience, we should talk. Outhouse helps builders turn an overwhelming wall of options into a clear, confident, visual journey from interactive floor plans and option visualizers to the tools that let buyers fall in love before they ever set foot in the studio.

 or reach out to your account manager, and let’s build a design experience your buyers actually enjoy.

Contact the Outhouse team

Why Homebuyers Trust a Rendering More Than a Floor Plan

Tabitha Warren · 08/17/2026 · Leave a Comment

Hand a homebuyer a floor plan and watch what happens. They stare at it. They rotate it. They squint at it sideways. And then they say the thing we have all heard a hundred times: “I just can’t picture it.”

Now show them a rendering of that same home, with afternoon light pouring through the kitchen windows and the right furniture in the right rooms. Watch their face change. Watch them start pointing. Watch them lean in.

That shift is not about aesthetics. It is about how the human brain actually works; and once you understand it, you may also start to see how your floor plans and your renderings are doing very different jobs for the same buyer.

Buyers Don’t Buy Houses. They Buy Feelings.

Let’s start with what most of us in this industry already know, even if we don’t always name it directly: homebuying is not a rational process, even when buyers think it is. Research consistently shows that more than 60% of buyers choose based on emotion over reason, and that gut feeling often shapes the decision long before any spreadsheet does.

A Zillow survey found that half of all homebuyers cried at least once during the process. (If you have spent any time in a sales center or at a final walkthrough, this number probably does not surprise you.)

Which means the tools you use during that process need to speak to the emotional brain, not just the logical one. And here is where the difference between a floor plan and a rendering starts to matter in a very specific way.

Two Systems, One Decision

Here is something worth knowing: the human brain does not process images and symbols the same way. It uses two separate systems, and they serve very different functions.

The symbolic system handles language, logic, and abstract representation. The visual system handles imagery, spatial experience, and emotional response. Images engage more of the brain at once and tend to stick longer. Research on memory shows that people retain about 10% of text-only information three days after seeing it; add an image, and that number jumps to 65%.

The practical implication for anyone selling homes: a floor plan and a rendering are not interchangeable tools. They are speaking to different parts of the buyer’s brain; and understanding that distinction changes how you think about which tool to use, and when.

What a Floor Plan Is Actually Good For

None of this means floor plans are the wrong tool. They are not; they are an essential part of how buyers understand a home. (At Outhouse, we produce interactive floor plans alongside our renderings, and we are genuinely proud of what a well-designed floor plan can do.)

A floor plan answers the analytical brain: how does the traffic flow? Where does the living room sit relative to the kitchen? How does the master suite relate to the secondary bedrooms? These are real questions that matter to buyers; and a clear, well-organized floor plan answers them in a way a rendering simply cannot.

What a floor plan cannot do is create emotional conviction. It can show a buyer that the kitchen is fourteen by sixteen feet; it cannot show them how it will feel to cook dinner there on a Tuesday night with their family. That gap between understanding and feeling is where buyers stall, where they second-guess, and where the “I just can’t picture it” moment happens.

What a Rendering Does Differently

A rendering picks up exactly where the floor plan leaves off. It does not ask the buyer to imagine anything; it gives them the experience their brain was already trying to construct.

Before anything is ordered, framed, or installed, a photorealistic rendering lets a buyer stand in the finished kitchen, look at the countertop they selected against the cabinets they specified, and see how the light hits the flooring they almost went with. That is an experience a sample board and a two-dimensional drawing simply cannot replicate.

When a buyer approves a rendering, they are not just saying they like the picture. They are signing off on a shared visual standard. That becomes the reference point for every conversation that follows. Instead of “this is not what I thought it would look like,” you get “this is exactly what we agreed on.”

The emotional connection happens earlier. The confidence is higher. And the second-guessing, the mid-build calls, the change orders that begin with “I know we already discussed this, but…” happen far less often.

When Both Work Together

Here is what we have learned from working with production builders across the country: the most effective visualization approach is not renderings instead of floor plans. It is renderings and floor plans, used strategically, so that buyers get what each one is uniquely equipped to give them.

The floor plan answers the analytical brain: here is how the home works. The rendering answers the emotional brain: here is how the home feels. A buyer who has both is a buyer who understands their decision and feels good about it; and that combination is where real confidence comes from. Confident buyers close without regret. They move in without the nagging sense that they should have chosen differently. And they recommend you to their neighbors.

Think of it as a complete picture in the most literal sense: two different lenses, both necessary, each doing what the other cannot.

The Trust Equation

There is one more dimension worth naming, and it is trust.

Buying a home is one of the highest-stakes financial decisions most people will ever make. When a buyer hands over a deposit on a home that has not been built yet, they are placing enormous trust in you as a builder. The tools you give them during that process either reinforce that trust or quietly erode it.

A floor plan alone says: here are the facts; now imagine the rest. A rendering says: here is exactly what we are going to build for you. And when both are present, the message becomes something even more powerful: we have thought this through completely, and we want you to feel as certain as we do.

Visual clarity reduces hesitation. It shortens sales cycles. It reduces the mid-build conversations that drain your team’s energy and your company’s goodwill. When buyers can both understand it and see it, they believe it. When they believe it, they buy with confidence.

The Bottom Line

Floor plans are not going away, and they should not. They are essential tools for any buyer who needs to understand a home structurally; and when they are designed well, they do that job beautifully.

But for a buyer who is trying to fall in love? They also need to see it. Not instead of the floor plan; alongside it. Together, they give buyers something neither can give alone: the full picture of the home they are about to make their own.

Need help creating visuals for your home buyers?

Learn more

Sources

¹ Emotional decision-making in homebuying: BethGHomes.com, “The Psychology of Home Buying: Understanding Buyer Behavior.” bethghomes.com

² Buyer emotional experience: Zillow (via Builder Lead Converter). builderleadconverter.com

³ Image vs. text retention (picture superiority effect): Learning Loop, “Picture Superiority Effect: Improve Recall with Images.” learningloop.io

Visualize This

Jim Sorgatz · 07/20/2026 · Leave a Comment

Why the Stakes for Great Visual Marketing Have Never Been Higher

The Temple of Jupiter, Split, Croatia at night.

I’ve been fortunate enough in my travels to stumble onto places that stop you cold. Croatia is one of them. It belongs on every list.

Walking into the Old Town in Split for the first time, arriving by water at dusk, is one of those experiences that makes language feel completely inadequate. The limestone buildings glow against the night sky. The narrow catacombs leading from the dock into the heart of the city feel like they could belong to any century. And then suddenly you’re standing in what was once a Roman emperor’s palace, now packed with apartments, restaurants, and a nightclub tucked under ancient arches, with residents going about their Tuesday like this is perfectly normal. Because for them, it is!

I took hundreds of photos on that trip. Not one of them fully captured what it felt like to be there. A photo is better than a written description, but even a photo falls short of the real thing.

And here’s what that experience reminded me: that gap between description and experience is exactly what great visual marketing exists to close.

The Same Holds True for Your Homes

Gathering of people sitting under canopies in Spit Croatia.

Describing a beautiful bedroom with a tray ceiling and a pair of windows that flood the room with morning light is one thing. Showing it is something else entirely.

That has always been true. What has changed dramatically is how much it now costs a builder to get it wrong.

Your buyer’s first showing of your home isn’t happening in a model. It’s happening on a phone screen, often during a lunch break, while they’re comparing three other communities at the same time. Our colleague Tabitha Warren made a compelling case in a recent post that the brain makes a brand assessment in just 2.5 seconds. When your visuals are flat, poorly lit, or just shy of realistic, buyers don’t consciously think “bad rendering.” They just feel like something isn’t quite right. And they move on.

That’s not a technology problem. That’s a trust problem.

The Bar Has Moved

Here’s something worth paying attention to as we move through 2026: the design trends dominating new home construction right now are precisely the ones that are hardest to render convincingly.

Organic Modernism has become the defining aesthetic of the moment: lime-wash walls, white oak cabinetry, tumbled stone, linen textures. These materials communicate warmth, craft, and intentionality. They are also inherently tactile. The depth of a lime-wash surface shifts with the light. White oak grain catches angles differently as you move through a room. Tumbled stone carries shadow and dimension that a standard render can’t resolve.

When a rendering flattens those surfaces, when the grain maps as a flat texture and the lime-wash reads as paint, something feels off to the buyer. They may not be able to say why. But the doubt fires all the same.

Buyers aren’t just evaluating your floor plan. They’re evaluating whether they can trust you to build the home they’re imagining. Your visuals are part of that answer, and right now they’re answering that question in the first few seconds of a digital experience that happens long before anyone sets foot in your sales office.

beautifully made bedroom with white sheets and teal pillows.

What the Numbers Tell Us

At Outhouse, we’ve been tracking buyer behavior across our platform since 1994. The data Kevin Weitzel shared in a recent post is worth knowing well: builders using interactive floor plans see a 40% increase in qualified leads, a 40% lift in structural option sales, and a 40% shorter sales cycle.

That is not a small improvement. That’s a fundamental shift in how buyers move through the sales process.

The reason isn’t complicated. The more a buyer can visualize and personalize their home before stepping into a sales office, the more emotionally invested they are when they arrive. They’ve already started to imagine living there. You aren’t starting a sales conversation. You’re confirming a decision they’ve already begun making in their own mind.

Interactive Floor Plans move buyers from browsing to belonging. Exterior visualizers let them see their home in the finishes and colors they actually want, not a generic approximation decided by someone else. And high-fidelity renderings of the specific materials that define 2026 design tell a buyer something important: that you understand what beautiful means to them right now, not five years ago.

Explore options exterior visualizer.

Bringing It Together

The question builders used to ask us was, “Do we really need this?” Nobody asks that anymore. The question now is, “Are ours good enough?”

That is a much better question. It acknowledges that visualization matters. What it’s really asking is whether your visuals are closing the gap between description and experience, or whether they’re leaving buyers with that vague, nagging feeling that something isn’t quite right.

At Outhouse, we believe your visual standard should match your build standard. We’ve been helping builders make that case to buyers for over thirty years, and the tools available today are extraordinary. From photorealistic renderings built on Organic Modernism materials to Interactive Floor Plans that let buyers configure their own home, to full-platform solutions that carry a consistent visual identity from the website to the sales kiosk to the print collateral in the model home.

A picture still paints a thousand words. In 2026, it also has to earn the trust it takes to sign a contract.

Croatia taught me that some places simply have to be seen to be believed. Your homes deserve the same chance to speak for themselves.

Ready to see what your homes could look like?

Contact the Outhouse team.

The 40/40/40 Effect

Kevin Weitzel · 05/25/2026 · Leave a Comment

You can’t afford to do “X”?… but what if you can’t afford NOT to?

The Evolution of Buyer Expectations

For years, static floor plans on builder websites have been the norm. But today’s buyers want more, and frankly, they expect it.

Interactive Floor Plans aren’t new. Outhouse introduced the first version back in 1994. Since then, they’ve produced tens of thousands of IFPs for builders across the U.S. and Canada, tracking every interaction along the way. When you combine that data with insights from Google Analytics and real-world builder results, a clear pattern emerges, one that continues to hold up across case study after case study.

The Results

It’s the 40/40/40 effect:

  • 40% increase in leads, and not just more leads, but better ones. More engaged. More qualified. More likely to convert.
  • 40% increase in structural option sales; the kind that drives higher margins compared to base builds.
  • 40% shorter sales cycle; because buyers who personalize their home feel more connected to it… and often sell themselves before they even step foot in the builders’ sales office or model home.

The Bottom Line

Put it together, and it’s a true win across the board: more leads, higher margin sales, and faster closings.

So maybe the better question isn’t, “What does this cost?”

It’s “What is it costing you not to have it?”

Webinar Preview! Marketing Masterclass: 3 Pros, 3 Sizes, 3 Winning Strategies

Kevin Weitzel · 04/27/2026 ·

Laura Williams with Insync Media, Kelly Fink with Milesbrand, Carol Morgan with Denim Marketing, Kevin Weitzel with Outhouse
Laura Williams with Insync Media, Kelly Fink with Milesbrand, Carol Morgan with Denim Marketing, Kevin Weitzel with Outhouse

At the recent International Builders Show (IBS), I had the privilege of sharing the stage with three of the brightest minds in our industry: Kelly Fink, Carol Morgan, and Laura Williams. Our session, “Budget-Friendly Marketing: 3 Strategies for 3 Builder Sizes,” was born from a simple truth: whether you’re a local rural builder or a national powerhouse, your marketing needs to be high-performance, not just high-budget.

As we look toward our upcoming Summer Webinar series, I want to dive deeper into the “Growth Roadmaps” we discussed. At Outhouse, we see how these strategies come to life through interactive content and visualization. If you missed the explosive IBS presentation, here is your roadmap to winning in the current market.

Step 1: Build a High-Performance Website

Your website is your hardest-working salesperson, but only if it’s built to convert. A high-performance site isn’t just “pretty”; it’s a conversion machine that follows a specific psychological flow.

  • Value Headlines & Keyworded Subtitles: You have three seconds to tell a visitor what you do and why it matters. Use “User-Intent Keywording” to ensure you appear when they search for specific niches like “custom modular builds”.
  • Clear CTAs & The Three-Step Process: Don’t make them hunt for the “Contact” button. Map out a clear three-step process to clarify the buying journey and lower the barrier to entry.

Visual Storytelling: Use beautiful photography and client stories to build an emotional connection. At Outhouse, we take this further with interactive floor plans and 3D renderings that allow buyers to “live” in the home before it’s built.

Step 2: Create a Multi-Channel Strategy

Even the best website needs a map to lead people there. Success comes from “Cross-Channel Integration,” making sure your email, social media, and organic content all sing the same tune.

  • The Power of Blogging: We identified the “Top 5 Reasons to Blog,” including building credibility and creating evergreen content that improves your SEO and AI Search (AIO) rankings.
  • Email Marketing Mastery: From the “True Homes 3-3-3 Campaign,” we saw how targeted eblasts can achieve 21% open rates and contribute to massive sales goals (like 259 homes sold!) by staying top-of-mind with both consumers and brokers.

Step 3: Power-Up the Google Business Profile

For local and regional builders, your Google Business Profile is often your #1 asset. It is the gatekeeper for “AI Mode” searches.

  • Own Your Niche: Take a page from Kopper Creek Custom Homes. They didn’t try to be everything to everyone; they owned their rural niche, resulting in a 33.2% increase in calls and visits.
  • Social Proof: Leverage quality 5-star reviews and showcase projects to build trust instantly.

The ROI of “Outthinking” Your Competition

The results of these strategies speak for themselves. Whether it’s Log Masters achieving a 12.5x ROI on their marketing spend or regional builders seeing a 24% click-to-open rate on their emails, the data is clear: strategy beats spend every time.

Ready to see these strategies in action?

Don’t miss out! Register now for our summer webinar: “Marketing Masterclass: 3 Pros, 3 Sizes, 3 Winning Strategies.” Join industry experts Kelly Fink of Milesbrand, Carol Morgan of Denim Marketing, and Laura Williams of InSync Media as they break down proven case studies and show you how to apply these strategies to hit your 2026 goals.

Reserve your spot and transform your marketing results.

Register now

Mobile-First Design for Home Builders: Why Digital Tools Must Match How Buyers Actually Shop

Tabitha Warren · 03/02/2026 ·

Interactive floor plan on mobile phone women pointing at it.

For today’s home buyer, mobile isn’t a secondary experience. It’s the starting point. Before a buyer ever walks into a sales office, they’ve already browsed communities, compared neighborhoods, checked lot availability, and shared links with a spouse or agent, all from a phone. In her latest book on social media marketing, Carol Morgan with Denim Marketing notes, “Approximately 63% of all Google searches start on a smartphone, this isn’t an audience to ignore.”

In many cases, that mobile experience determines whether a community makes the short list or gets skipped entirely. For builders, that reality changes the stakes. If your digital tools aren’t designed mobile-first, you’re not just behind on technology; you’re losing attention at the exact moment buyers are forming opinions. At Outhouse, we see mobile-first not as a trend but as a practical shift in how communities and homes are presented.

Mobile-First Design Isn’t Smaller. It’s Smarter for Home Builders

A common misconception is that mobile-first means “responsive” or “shrunk down.” In practice, mobile-first means designing the experience around clarity, speed, and ease of understanding, especially on smaller screens. For homebuilders, that means:

  • Clear visual hierarchy instead of crowded information
  • Touch-friendly navigation that works naturally on tablets and phones
  • Fast load times that don’t depend on perfect connectivity
  • Visual storytelling that replaces long explanations

When mobile-first is done well, buyers don’t feel like they’re using a limited version of your website. They feel like they’re getting the best version.

Why Interactive Site Maps Matter More on Mobile Than Anywhere Else

Site maps are often the most-used interactive tool on a builder’s website, and also one of the easiest places to lose buyers if the experience feels clunky. On a desktop, buyers may tolerate extra clicks or small details. On mobile, they won’t. We built our Interactive Geospatial Site Maps with this reality in mind. Instead of forcing buyers to pinch, zoom, and hunt for information, the experience is designed to guide them visually.

Mobile-first advantages include:

  • Wall-to-wall, immersive layouts without headers or footers competing for attention
  • Clear lot-level detail that’s readable at a glance
  • Elevation imagery that helps buyers understand location, views, and surroundings
  • A full-screen experience that feels native, not bolted on

Bringing the Interior to Life: 

Interactive Floor Plans on the go.  The mobile journey doesn’t stop at the lot line. Once a buyer finds the right community, they want to see if the home fits their life. Our Interactive Floor Plans are designed to be just as intuitive as our site maps. Instead of squinting at a static PDF, buyers can:

  • Toggle options and structural changes (like adding a 4th bedroom or a covered patio) with a single tap.
  • Visualize furniture placement to see how their current belongings fit the space.
  • Save and share their custom configurations directly from their phone. By giving buyers, the power to “build” their home digitally while sitting on their couch, you create an emotional connection before they ever set foot in a model.

Built for the Way Production and Regional Builders Actually Work

Many new digital tools promise innovation but often come with expensive software, steep learning curves, or workflows that don’t align with how production builders operate. That’s not our approach. With more than 30 years of experience, Outhouse focuses on tools that integrate with your existing processes. Our mobile-first solutions are built around AutoCAD-based workflows, because that’s what most builders already use.

What that means:

  • No need to switch to Revit or invest in costly new platforms
  • No retraining your drafting, sales, or marketing teams
  • Faster turnaround, from CAD files to sales-ready tools in days or weeks, not months
  • Budget-smart solutions that deliver value without unnecessary complexity

This isn’t about flashy technology for its own sake. It’s about practical tools that help you sell homes.

Mobile-First Benefits for Home Builder Sales Teams in the Field

Interactive site map on laptop in kitchen setting.

buyers through communities. A mobile-first site map and interactive floor plan make those conversations easier. Sales teams can quickly show:

  • Where a specific lot sits within the neighborhood
  • Exactly how a specific floor plan can be customized for a buyer’s needs
  • How elevation and surroundings impact the homesite
  • What amenities, schools, or conveniences are nearby

And with Progressive Web App (PWA) capabilities, these tools can be installed directly on tablets, providing a full-screen, app-like experience, even when internet access is spotty. For teams working on active construction sites, reliability matters.

A Better Buyer Experience, Without Disrupting Your Workflow

One of the biggest barriers to adopting new tools is fear of disruption. Builders don’t want to slow down sales cycles or overhaul systems that already work. Mobile-first geospatial site maps and interactive floor plans are designed as an evolution, not a replacement. Builders can:

  • Upgrade existing interactive site maps to a mobile-first geospatial experience
  • Incorporate interactive floor plans that sync with your inventory
  • Integrate seamlessly into existing websites and sales workflows

The result is more capability without added friction.

Why Mobile-First Digital Tools Help Builders Win in Competitive Markets

Mid-size and regional builders are often caught in the middle, too large to rely on static tools, but not positioned to chase expensive, enterprise-level platforms. Mobile-first digital assets level the playing field. They help builders:

  • Stand out earlier in the buyer journey
  • Tell a clearer story about communities and locations
  • Support both digital marketing and in-person sales
  • Present their neighborhoods with confidence and clarity

More homes sold. Less hassle.

Designed for Today’s Buyers, and What Comes Next for Builders

Mobile-first geospatial site maps also serve as the foundation for a broader view of your market. As builders manage multiple communities across a metro area, the ability to view everything on a single, geo-positioned screen becomes increasingly valuable. Imagine:

  • Seeing all communities in one market at once
  • Understanding proximity to schools, transit, and amenities instantly
  • Knowing which floor plans are offered in which communities, down to individual lots

It’s clarity without jumping between tools, and it starts with mobile-first design.

Want to See What Mobile-First Could Look Like for Your Communities?

If you’re curious how a mobile-first approach could improve your site maps, floor plans, sales conversations, and buyer experience, we’d be happy to show you. No hard sell, just a walkthrough and a practical conversation. Reach out to Kevin to see Interactive Geospatial Site Maps and Interactive Floor Plans in action.

If you’d like to learn more, reach out to Kevin.

Learn more

A Lesson for Home Builders from Disney on Customer Experience

Jim Sorgatz · 12/21/2025 ·

Out Door Christmas Gathering with Large Christmas Tree

Disney Has Great Customer Service — Until They Don’t

A recent trip to Disney World provided an important reminder about customer service and experience: The real test isn’t when everything goes right — it’s when things go wrong.

From pre-trip planning through most of our stay, Disney largely lived up to its reputation. Hotel reservations? Check. Dining reservations? Seamless all week. Assistance getting on and off rides due to a bad leg? Absolutely exemplary.

Disney truly shines when it comes to supporting guests with mobility and other challenges — and they do it in a way that makes people feel included, not like an inconvenience. That’s no small thing.

We did encounter a few issues, one of which was a major disappointment. I had booked a special room for one night through the Disney Vacation Club Store. On the morning of our stay, a cast member informed me we’d been moved due to a mechanical issue in the original room.

After explaining that I’m not a DVC member, had purchased points, and may not be returning for years, Disney stepped up. They offered a $250 gift card to cover dinner at Citricos — one of their fancier restaurants — and moved us to a replacement room in the new Polynesian Tower with a spectacular fireworks view.

As my friend and coworker Kevin Weitzel would say, “Not too shabby.”
Despite the disappointment, Disney made every effort to preserve the magic.

Tiki Lamp

Where the Experience Fell Apart

Everything was great… until we got home.

I had purchased a fun tiki lamp at the Polynesian Resort and had it shipped. When it arrived, it was broken. I called customer service and immediately got that sinking “oh no” feeling — the call center was clearly not U.S.-based.

The first representative assured me it would be handled and that I’d receive an email shortly with return instructions.

That email never came.

I called again the next day and was told there was no record of my previous call, so we started over. The representative repeatedly asked for a reference number I couldn’t locate on the receipt. After reviewing it multiple times, she finally asked for a screenshot.

Her first question after seeing it:
“Did you make the purchase with a MagicBand?”

I had.

And that turned out to be the issue. MagicBand purchases are apparently tracked differently than other transactions — despite charging the same credit card on file — which is why they couldn’t locate my order. Once that was sorted out, the return was processed, and a replacement lamp arrived a couple of weeks later.

Lessons That Apply Far Beyond Disney

A few takeaways stood out — and they apply just as much to home builders and their partners as they do to theme parks:

1. Technology must work — and track correctly.
If you’re using tech, it has to function reliably behind the scenes. If you have interactive floor plans on your website, for example, make sure:

  • Furniture planners are scaling correctly
  • Dynamic pricing pulls from the right database
  • Leads are routing to the correct sales team for fast follow-up

Disney isn’t alone here. I’ve had recent inconsistencies between apps and websites from Costco and Bank of America as well. When systems don’t align, customer confidence erodes quickly.

2. When problems arise, don’t hand clients to the “B team.”
Dissatisfied customers are rarely easy — which is exactly why this is when your A team matters most. Clients need to know their concerns are being handled by someone with both the skill and authority to resolve the issue.

3. Consistency prevents (and softens) problems.
This is why Outhouse assigns dedicated account managers instead of using a random project queue system. Clients know exactly who to call — whether placing an order, making revisions, or addressing an issue. Fewer handoffs mean fewer glitches, and stronger relationships mean faster resolutions.

A Home-Building Parallel

This reminds me of a new-construction home I purchased several years ago. During most of the build, the superintendent was excellent — clear communication, quick responses, and deep familiarity with our home.

About two-thirds of the way through construction, he took another job, and a new superintendent was assigned. He was fine, but didn’t have the same knowledge of the home or history of decisions.

On closing day, he couldn’t be there at all. Instead, a builder representative who had never set foot in the home — and wasn’t part of the closing team — handed over the keys. There were still major punch-list items outstanding, and while everything was eventually resolved, the confidence we’d built along the way took a hit. It was a rocky handoff at a critical moment.

A Timely Reflection

A new year is always a great time to step back and assess your customer experience:

  • Where are you excelling?
  • Where are handoffs breaking down?
  • Are your systems and teams aligned?
  • Are you building confidence — or unintentionally creating friction with clients?

The magic isn’t just in getting things right.
It’s in how you respond when they don’t go according to plan.

Merry Christmas, and cheers to you, your family, and coworkers for a happy, healthy and prosperous New Year!

If you need help with any of your home builder marketing and branding needs:

Contact US

Good, Better, Best: What Home Builders Can Learn from the Auto Industry

Tabitha Warren · 12/08/2025 ·

picture of 3 different houses in order from worst to best quality. with good better best under them.

If you’ve ever shopped for a new car, you know how the game goes. You walk in thinking you’ll drive home in the base model. But then you see the “better” version: leather seats, Apple CarPlay, maybe even a moonroof calling your name. Before long, you’re test-driving the fully loaded edition, grinning from ear to ear, convincing yourself it’s totally worth it. That, my friends, is the “Good, Better, Best” strategy in action, and it works just as well for home builders as it does for car manufacturers.

Why the “Good, Better, Best” Approach Works

People love choices, but not too many. When you present clear tiers (good, better, best), you help buyers make confident decisions without confusion or overwhelm.

Home builders already use this psychology every day:

  • Standard finishes (good)
  • Designer upgrades (better)
  • Custom luxury features (best)

So why not apply that same logic to your digital marketing tools?

The Digital Marketing Version of “Good, Better, Best”

At Outhouse, we help builders of every size and price point choose the tools that fit their goals, just as you would pick the right trim level on a car.

GOOD: The Reliable Workhorse

Best for: Builders who want quality visuals and efficiency.
Includes:

  • 2D floor plans
  • Basic static renderings
  • Standard community maps

This is your “base model”: straightforward, affordable, and professional. It gets your homes online quickly with clear, accurate visuals that attract buyers.

BETTER: The Performance Upgrade

Best for: Builders who want to boost buyer engagement.
Includes:

  • Interactive Floor Plans (IFPs)
  • Enhanced 3D renderings with realistic lighting and textures
  • Custom-branded community brochures

Now you’re adding some horsepower. Buyers can click, explore, and visualize, creating an emotional connection before they ever visit your model home.

BEST: The Fully Loaded Experience

Best for: Builders selling high-end or design-driven homes.
Includes:

  • Interactive Floor Plans (IFPs)
  • Immersive 3D tours and virtual reality walkthroughs
  • Option visualizers and customization platforms
  • Interactive site maps and lot selection tools

This is the premium package, all the bells and whistles. Buyers can “drive” through your community online, walk inside virtual homes, and fall in love before the slab is even poured.

Match the Tools to Your Market

Just like car shoppers, not every builder needs the top-of-the-line model.

A regional builder focused on affordability doesn’t need VR goggles in every sales office, but they do need clean visuals that communicate trust and professionalism.

Luxury builders, on the other hand, can’t afford to cut corners. Their audience expects a polished, immersive experience to match the price tag.

The key? Know your audience, then choose digital marketing tools that meet them where they are.

The Bottom Line: Be Strategic, Not Flashy

At Outhouse, we don’t believe in cookie-cutter solutions. Our team helps builders find the perfect mix of tools to fit their goals, budget, and buyer expectations. Just like cars, not everyone needs a convertible, but nobody wants to drive a lemon. So what’s your version of leather seats and a moonroof? Let’s find out.

Ready to Choose Your Perfect Fit?

Not sure which digital marketing tools fit your business best?


Contact your Outhouse account manager or reach out to our team.

Contact us


We’ll help you build a “Good, Better, Best” strategy that drives results and turns browsers into buyers.

Keep Learning: How Strong Visuals Drive Builder Success

If you liked this article, you’ll love our post on Why Your Home Building Brand Needs a Strong Visual Identity.
It digs into how powerful visuals shape buyer perception, and how consistent, high-quality imagery can elevate your brand just as much as the tools that deliver it. Because at the end of the day, great marketing isn’t just about what you show: it’s how you show it.

New Homes Are Cheaper Than Resale 

Tabitha Warren · 09/22/2025 ·

Here’s How Builders Can Use This to Win Buyers 

Surprised women in front of new home.

For years, buyers have assumed that new construction means paying a premium. Not anymore. According to Zillow, resale home prices have surged 52% since 2019, while new home prices have increased by only 26%. In fact, new homes are now selling for $3.50 less per square foot on average than resale homes, and in some markets, like Raleigh, NC, they’re even 2% cheaper overall. 

This change in market dynamics is an opportunity builders can’t afford to miss. The message is simple: new homes are not only brand-new; they’re often the more affordable choice. 

The Cost Advantage 

  1. Lower purchase price per square foot (new: $161 vs resale: $164). States where homes can still be purchased this low are in the South and Midwest and include: Texas, Oklahoma, Arkansas, and Mississippi.
  2. Fewer hidden costs: buyers avoid roof replacements, HVAC failures, and aging appliances. 
  3. Energy efficiency: modern codes mean savings on monthly bills. 
  4. Builder incentives: mortgage rate buydowns, upgrades, or closing cost help make new builds even more attractive. 
Sources: https://www.energy.gov/eere/articles/energy-saving-homes-buildings-manufacturing-fact-sheet-office-energy-efficiency-and
https://www.energystar.gov/about/impacts
https://www.zillow.com/research/new-con-existing-price-34235/
https://homelight.com/blog/average-home-maintenance-costs/
https://www.angi.com/research/reports/spending/

Total 5-Year Ownership Costs 

Here’s a breakdown of what buyers really spend over the first 5 years: 

Cost CategoryNew Home (avg) Resale Home (avg) 
Repairs & Replacements$2,500$12,500 
Energy Bills$9,000$12,000 
Maintenance $3,000$7,500
Warranty CoverageIncludedBuyer pays ~$2,000
Total (5 years)$14,500$34,000
Result: New construction saves the average homeowner nearly $20,000 in just 5 years. 

How All of Us in the Building Industry Can Market This 

  1. Lead with affordability: Position new homes as the smarter financial choice. 
  2. Educate buyers: Provide total cost of ownership comparisons in sales centers and online. 
  3. Show it visually: Use infographics, calculators, and virtual tours to make the data relatable. 
  4. Highlight incentives: Show how buydowns, upgrades, and warranties reduce risk. 

At Outhouse, LLC, we help turn data into powerful visuals, including interactive floor plans, renderings, virtual tours, and branded marketing that clearly and compellingly highlight affordability. 

Let’s help you capture more buyers by showcasing why new construction isn’t just beautiful. It’s the best value in the market.

Contact us

Why the Smartest Builders Won’t Miss the Home Builder Digital Marketing Summit

Jim Sorgatz · 08/24/2025 ·

If you want to walk away with real strategies, fresh ideas, and actionable insights to grow your home building business, then the Home Builder Digital Marketing Summit, September 24–25 in Atlanta, GA, is the place to be.

“Why this event?” you ask. With so many conferences competing for your time, here’s what makes the Home Builder Digital Marketing Summit stand out:

HBDMS Image showing down town, and attendees raising hands and taking notes.

Scale That Works

Bigger isn’t always better. Sure, massive shows like IBS or mega-hotel events can be exciting, but they’re often overwhelming—too many distractions, too many sessions, not enough takeaways.

The Summit flips the script. With a smaller, more focused setting, you’ll actually get the answers to your burning questions, without being rushed out the door the moment a session ends. It’s all about connection, clarity, and conversation that sticks.


Hosts With Energy

Keeping things engaging are Kevin Weitzel (Partner, Outhouse) and Greg Bray (President, Blue Tangerine)—the same dynamic duo behind the popular Home Builder Digital Marketing Podcast. Their mix of energy, humor, and know-how guarantees no dull moments.


Specialized Tracks

This isn’t a one-size-fits-all program. In addition to the main Marketing Track, you’ll find:

  • OSC Track – Led by Leah Fellows of Blue Gypsy Inc., designed to sharpen online sales counselor skills.
  • Leadership Track – Guided by Kimberly Mackey of New Homes Solutions Consulting, focused on leadership strategies that drive sales teams forward.

Each track is powered by industry experts who live and breathe these roles every day.


Industry Voices You Want to Hear

You’ll also hear directly from some of the brightest minds in home building marketing. A few names lighting up the stage:

  • Patrick Johnson, Head of Home Building Experience / Rilla
  • Melinda Byerley, Founder & CEO / Fiddlehead
  • Heidi Schroeder, Senior Consultant / ECI Lasso
  • Brian Kernohan, Chief Revenue Officer / Lumin AI
  • Sylka Millner, Director of Business Development / Zonda Homes / New Home Source
  • Chris Thornton, VP Digital Marketing & Technology / Ashton Woods Homes
  • Matthew Wilson, Executive Vice President of Innovation / Mironda Homes
  • Jamie Godwin, Director of Marketing Communications / Kolter Group
  • Courtney Stewart, Vice President of Client Services / Denim Marketing
  • Plus many more seasoned voices bringing insights you can apply the moment you return home.

Roundtable Power

Sometimes the best ideas come from the builder across the table. That’s why roundtable discussions are built into the Summit, giving you a chance to swap stories, share challenges, and uncover peer-driven solutions.

Summit Round table: Outhouse Partners leading fun conversation


Real Value, No Gimmicks

At the Summit, your investment goes straight into learning and growth. That means no nickel-and-diming, no “time-share-style” sponsor pitches—just pure education and insight you can put to work. Our goal is simple: send you home armed with fresh ideas to elevate your marketing, OSC, and leadership game.

And because we know great learning happens when people connect, your registration also covers breakfast and lunch both days, plus a lively evening mixer on Wednesday with heavy hors d’oeuvres and drinks. Oh, and one more perk: this year, we’ve secured rooms for just $125/night—so you can enjoy Atlanta without breaking the bank.


Your Call to Action!

The countdown is on! You’ve got 30 days to lock in your spot, arrange travel, and make your way to Atlanta. Seats are filling quickly, and this intimate setting means space is limited.

Don’t miss the chance to connect, learn, and elevate your marketing game. Reserve your seat today – your future marketing/sales/leadership self will thank you.


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